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The science behind shareable content

This is very interesting article which shares the insights of a presentation given by Kholben Vodden founder of StoryScience.

By referring to various studies, the article drills down into the topics of

  • how ideas spread
  • motivations for sharing content
  • Influencing the sharing decision
  • writing emotional headlines

If you are interested in the science of shareable content is definitely a very worthwhile reading.

You can find the full article here.


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