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Integrate: Mailchimp for Periodic Newsletter Publishing

Visitors to your website should be able to subscribe to your blog, as it’s a great way to push out information to your customers and potential customers.

Such a Newsletter Subscription Automation can be easily achieved within the Cloudburo Content Curation Platform by integrating the marketing service by Mailchimp (you can use the free account for a start).

This is achieved via the RSS Campaign mechanism within Mailchimp. Your content site will offer a W3C Atom 1.0 valid RSS Feed, which is used by Mailchimp for its newsletter generation.

RSS Campaigns use merge tags to pull in RSS (Real Simple Syndication) content from a blog feed. When an RSS feed is updated with a new blog post, MailChimp will pull that content into the campaign and send it to your subscribers on a daily, weekly, or monthly schedule.

How this one is setup in Mailchimp can be found here.

Refer to our dognews showcase which describes the Newsletter integration in a live Cloudburo Curation Platform site.

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